The MBA concentration in Marketing is designed to give students a strong foundation to develop critical decision-making skills and develop successful business strategies. Students learn marketing analysis, brand management, analysis of customer phenomena, and evaluation of data and inferences using integrative and team approaches. Students who pursue this concentration will develop the critical marketing skills that are required to build careers and perform successfully in the rapidly evolving marketing landscape.
Business Administration, M.B.A. - Marketing Concentration Requirements
Core Requirements (18 Credits)
Select 18 credits from:
ÿÈÕ´óÈüÈë¿Ú †.“ Managerial Economics
ÿÈÕ´óÈüÈë¿Ú †.“ Advanced Financial Management
ÿÈÕ´óÈüÈë¿Ú †.“ Managing Organizational Behavior & Design
ÿÈÕ´óÈüÈë¿Ú †.“ Advanced Business/Marketing Strategy
ÿÈÕ´óÈüÈë¿Ú †.“ Accounting for Management
ÿÈÕ´óÈüÈë¿Ú †.“ Legal and Ethical Issues in Business and Management
ÿÈÕ´óÈüÈë¿Ú †.“ Managing Operations: Strategies, Processes and Tools
Marketing Concentration (9 credits)
Select 9 credits from:
ÿÈÕ´óÈüÈë¿Ú †.“ Strategic Factors in Marketing
ÿÈÕ´óÈüÈë¿Ú †.“ Product Management
ÿÈÕ´óÈüÈë¿Ú †.“ Marketing Analytics
ÿÈÕ´óÈüÈë¿Ú †.“ Consumer Behavior
ÿÈÕ´óÈüÈë¿Ú †.“ International Marketing
ÿÈÕ´óÈüÈë¿Ú †.“ Advertising and Promotional Strategy
ÿÈÕ´óÈüÈë¿Ú †.“ Healthcare Marketing
ÿÈÕ´óÈüÈë¿Ú †.“ Marketing Research
Capstone (6 Credits)
ÿÈÕ´óÈüÈë¿Ú †.“ Integrated Knowledge I
ÿÈÕ´óÈüÈë¿Ú †.“ Integrated Knowledge II: Experiential Capstone
Required Program Total Credits: 33
(The waivable 9 credits do not apply to the required 33 credits.)